A storyboard is essentially a large comic of the film or some section of the film produced beforehand to help film directors, cinematographers and television commercial advertising clients visualize the scenes and find potential problems before they occur. Often storyboards include arrows or instructions that indicate movement.
iTV produce along with our clients, and storyboard visualization of the intended production. This helps iron out potential issues, but more importantly develop ideas that go a long way in telling the unique aspect of the story/business/idea.
One advantage of using storyboards is that it allows iTV to experiment with changes in the storyline to evoke stronger reaction or interest.
The process of visual thinking and planning allows iTV and our clients to brainstorm together, placing their ideas on storyboards and then arranging the storyboards on the wall. This generates more ideas and ultimately and better product.
