iTV Video Production develop Branded Content, also known as Branded entertainment and Product placement. This is a new and emerging form of advertising medium that blurs the lines of entertainment and brand re-enforement.
In this episode Dr Stephen talks to experts and pet owners about Australia's 2nd favorite pet - the cat. Are Cats misunderstood?
iTV created the story-board, cast talent, shot and edited the video creating video graphics, motion graphics and converted still images to video in post-production. The video is title, action and colour safe.
Makin it, The Amazing Race, an entertaining split-screen look into 3 cities, 3 cultures and 3 artists who leave their small pond and risk their established careers in the hope of makin’ it in the most hard-nosed and challenging cities in the world.
Each artist attempts to achieve creative recognition in a market far from home.
We have a fine artist (Anthony Breslin) who heads of to New York, a singer/songwriter (Tommy Rando) who’s touring the U.K and a singer/performer (Kirsty Crawford) who is finalizing her debut album in the U.K.
Our film crew will be there step-by-step to capture their rise (or fall?) as they tackle the many high dramas associated on their road to makin’ it big.
iTV produced 'Makin it' using broad-cast standards, where we used story-board preparation, cast, shot and edited creating video graphics and motion graphics as well as it being title, action and colour safe.
Life with 3 is designed to demonstrate the different customers who use 3, what they think of 3 and what are 3's market segments.
In this promotional video, we look at miss social circle and how 3 fits around her life. iTV has produced this internet promotional video to demonstrate the customers that would benefit 3.
iTV produced Life with 3 using broad-cast standards, where we used story-board preparation, cast, shot and edited creating video graphics and motion graphics as well as it being title, action and colour safe.
eHub reality show for the internet has been produced to demonstrate the different ways people in the Port Phillip area can reduce their environmental foot print.
iTV has produced this internet promotional video to demonstrate how easy it is to change simple things in your life and make a big impact on saving the environment.
iTV created the story-board, shot and edited the video creating video graphics, motion graphics and converting still images to video in post-production. The video is title, action and colour safe.
The Technique.
Getting your branded video content project off the ground.
iTV Video Production engage in planning, shooting and producing branded entertainment for your companies product or service.
The notion of creating a piece of video branded content, be it a 30 second comical reel or a documentary series, the intention is to make it informative and/or entertaining, revolving around your business.
The popularity of branded content has spurred the industry to create films, music, games, interactive content and real-life events.
This content merely exists to entertain and educate the consumer, keeping their attention long enough to market a product or service.
The most successful branded content programs are able to blend the advertising message in a seamless and transparent fashion, while still getting the information across to the consumer.
A professionally made branded video content production can greatly enhance your company image.
They enable you to demonstrate your product in action, while entertaining and/or informing, they can reach a geographically diverse audience and save on the large expenses involved with large marketing and advertising campaigns.
iTV Video Production Australia produce high quality corporate films, promotional programs and 3D animated video productions. We also film internal business conferences, customer testimonials, seminars, music videos, lectures, executive broadcasts and exhibitions.
